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This site has the following in the web site, "Add light to any dark space." Our analyzers observed that the web page also stated " Natural, soft light - virtually no heat gain, no UV rays, no fading! Highly reflective light pipe." The Website also stated " Illuminates up to 150 sq. - equivalent to 300 watts of incandescent lighting. Seamless aluminum flashing will not leak and needs no maintenance. 10 kit includes 4 tube and all componentshardware needed. No structural changes required, building code approved. For more info, please call." The website's header had SolarSkyLite as the most important keyword. It was followed by tubular, skylight, and skylite which isn't as ranked as highly as SolarSkyLite. The next words the site uses is solar. light was also included and might not be understood by web crawlers.